Why Advertise on Critical Bench.com?

Critical Bench, Inc. reaches a growing audience. Our niche market is mainly composed of health conscious males with a vivid interest in strength training and weight lifting. By advertising on Critical Bench you can be assured that your valuable promotional dollars will be targeting the market that you want to reach.

Our Web site is promoted through link trades, ezine advertising, and search engines. Our high rankings ensure that your ad will be seen. In addition to our Internet marketing efforts we also gain exposure with national print magazines such as Monster Muscle Magazine, Planet Muscle and RX Muscle.

Our Traffic

For the month of January 2007 Critical Bench received 300,000 Web site visits and over 10 million hits. We use Webtrends software pictured on the right to accurately report these statistics.

E-mail Newsletter Advertising

Critical Bench publishes a periodic newsletter entitled "The Bench Press". Common themes include a featured training article, site updates, a motivational quote, a high protein recipe, and industry news.

As of January 2007 the ezine has 88,000 opt-in subscribers. Our list is not shared and is kept internally. Everyone who receives this newsletter has requested it so you know that your ad will not be deleted.

For a low price of only $125 you can have 1-2 paragraph text advertisement included in our newsletter. Your placement will be favorable because we want you to do well so you keep coming back. A 10 CPM is quite hard to find today. You'll be paying just over $10 for a thousand e-mails. There is a maximum of two ads permitted per newsletter. Exposure is key. How are people suppossed to notice your message when a newsletter is packed full with ads?

   $150 Advertisement in "The Bench Press".

In addition to "The Bench Press" newsletter we may send periodic e-mail blasts to our subscribers. We offer the option or doing an exclusive e-mailing for you. Upon approval you can create your own message that you would like us to send to our list. If we believe in your product we can even do an endorsement. The cost is $400.

   $400 Exclusive E-mailing.

Web Site Advertising

We are running a banner rotation script for our advertisers that is included in 90% of our pages. If you purchase one of the available slots your Web site's banner will be added to the script. You can purchase a banner spot for $150 per month. The location of the banner is at the bottom of content pages before the footer.

   $150 Web site Banner Advertisement.

Want To Take Things A Step Further?

If none of these options appeal to you we also have custom advertising packages available. Talk to us about including your brochures with our mail orders. We can even add you the navigation menu linking to your own web page. For further information contact Mike Westerdal at mwesterdal at criticalbench.com.