I’m in the business of giving people the tools and motivation to reach their goals and improve their lives.

Now that may sound like a very ambitious statement but it’s exactly what gets me fired up every morning to come to work!

One of the most fun and exciting areas of my business is our video creation. My publishing company CriticalBench.com has made a ton of YouTube videos (literally a ton… over 2,000!) in the past decade.

These videos have allowed me and my team to build a stronger relationship and connection with not only the viewers and customers but also our fitness colleagues all over the globe.

And with all of this great video content we are helping people live their legacy of strength by empowering them to take control of their overall health; physical, mental and spiritual.

That all by itself feels amazing and rewarding.

But I can also use the videos to better gauge what KIND of help people are searching for and that information is super valuable to me.

The reason it’s so valuable is because we can create programs and courses that go far beyond a 5-minute video and really begin to affect change in people’s lives.

A short time ago we had a series of videos all about muscle activation exercises and the videos got a lot of views. Enough views that I realized we should go deeper into the topic of muscle activation and the many benefits it has like improved performance and fat loss. So, I quickly got to work.

I wanted an authority on the topics of exercise, hormones and fat loss.

In my quest for an expert I was drawn to certified strength and conditioning specialist Ryan Faehnle who was quickly appointed Hormonal Fat Loss Advisor for CriticalBench.com.

Ryan Faehnle has spent years training, coaching and mentoring athletes in 21 different sports at the high school, collegiate and professional levels.

He is the industry leader in creating fat loss, performance and muscle building programs for high level athletes.

Having worked with the Poliquin Group under the tutelage of legendary Olympic strength coach Charles Poliquin, Ryan has the experience, education and drive I was looking for to bring this complex information to the masses.

When Ryan and I began exchanging ideas about our new Fat Loss Activation program, I knew we were on to something groundbreaking that was going to help thousands of people achieve remarkable results.

Even though I was aware of his extensive background in sports performance, nutrition and fat loss, I was still blown away by his grasp and understanding in the areas of hunger, muscle activation and fat burning.

To look at Ryan, you would assume that his perfectly sculpted physique came easily to him (he looks like a Spartan warrior from the 300 movies!) but nothing could be further from the truth.

Like many of us (myself included) he too struggled with an out of control appetite, a love for food and trouble maintaining his weight for years!

After years of fighting the fat loss and hunger battle, he won. He discovered the impact the “hidden” hunger hormone has in our lives and that’s why he’s also known as “The Ghrelin Guy.”

I’ve been so fortunate to be exposed to and work alongside some of the most brilliant minds in the fitness and health industry over the last two decades and Ryan sits atop my list of extraordinary coaches.

I’m excited to introduce Ryan Faehnle’s Fat Loss Activation on sale for the first time for a gigantic discount for VIP readers like you.

Keep Training Hard,

Mike Westerdal, CPT, RKC
Founder – CriticalBench.com