Weight Lifting, Weight Training, Bench Press & Bodybuilding
Autoresponder Sequence: Psychology of Strength

Done For Your eMails: Passive Income Rules!

This is my secret weapon which is exactly why this is the very first promotional tool I'm going to tell you about.

I literally doubled my income when I started emailing my list more often. Previously I used to think that I had to give my list a break. Like a lot of newbies I used to think that if I emailed my list too often or made too many offers that they would unsubscribe or get burnt out.

After listening to a Tellman Knudson course I realized that you have to train your list from the get go what they should expect from you.

Email them often and make constant offers. When you start out this way, they are used to it and don't get upset. On the other hand if you spent month's just giving away free stuff, never asking for a purchase and only email your list once every other week it's not surprise they get upset if you get aggressive with them. They just aren't used to it from you.

Here's a metaphor you might like. When you get in a new relationship you have to set some boundaries at the beginning right? It's hard to change the rules after you get really serious. The relationship has already been established. It's much easier to set the tone right from the start.

2nd Biggest Affiliate Mistake

Below you'll find an email sequence promoting Psychology of Strength that you can mail out to your list. The cash will be great the week you're promoting but what happens the week after that?

I don't know about you but I'm a huge fan of Passive Income. Do the work once and benefit over and over. Set and forget.

Follow Up sequences or autoresponder sequences are the best for this!

Here's how I load up my autoresponder and I suggest you do it the same way because it works big time.

Let us assume you have 5-emails to use. These four emails will be sent 4-days in a row. After the last email take a four day break and then start the next 4-day promo for the next Critical Bench Product you want to promote.

Cut And Paste eMail Templates

Here's how I load up my autoresponder and I suggest you do it the same way because it works big time.

Day 1 am: Get the click – curiosity based

Subject: the toughest guy I know…
Subject: Tough as Nails!
Subject: Are You Tough As Nails?

Image url: http://strengthpsychology.com/img/weak-men.jpg

Affiliate link: http://yourcbid.criticalb.hop.clickbank.net?w=144


Every day, I deal with guys who spend years
developing their physical strength.

They build muscles to help them look good and
feel good. They dedicate hours to prepare themselves
for whatever challenge is put in their way.

Many of these guys think they’re tough, that they’re
ready for anything.

They’re not.

Here’s a wake-up call: If you think toughness is
ANYTHING to do with the size of your muscles or
your physical strength, think again.

ALL toughness is mental.

That's why I want to introduce you to the toughest
guy I know, who can show you how you too can
become tough as nails!

Sign Off

Day 1 am Option 2: Get the click – curiosity based

Subject: 3 Steps To The Best Version Of CONTACT FIRST NAME

Donated by Tyler Bramlett

Affiliate link: http://yourcbid.criticalb.hop.clickbank.net?w=144


Mental toughness… 

It may be the most important thing you develop in your life if you want to lose weight, become successful and transform your life into the life you know you want to live! However… 

Very few people know how to develop it :-( 

Not my friend Mike! You see… 

Mike grew up in a home filled with domestic violence. The adults in his life made him feel weak and worthless. But… 

He managed to overcome it by following 3 critical steps that turned him into the toughest man I know! Here are those 3 steps… 

3 Steps To Improving (INSERT YOUR NAME) :-)

Listen to what Mike says as I would trust him with my life! 

Sign Off

Day 1 pm: Introduce the Bad-Ass Expert

Subject: small, weak and afraid of EVERYTHING
Subject: 3 steps to mental toughness

Image url: http://strengthpsychology.com/img/mike-gillette-intro.png

Affiliate link: http://yourcbid.criticalb.hop.clickbank.net?w=144


Mike Gillette was one of the smallest and weakest
kids in his class who grew up in a household over-
whelmed by domestic violence and substance abuse.

Yet, he overcame all this to become a real life
action hero.

It’s a life which includes time spent as:

*An army paratrooper

*A SWAT commander

*A member of the Martial Arts Masters Hall of Fame

*A counter-terrorism consultant to the Department of
Homeland Security

*A bodyguard to Fortune 500 executives and film stars,
like Sylvester Stallone, and…

*A record-setting strongman who has been featured in
Ripley’s Believe It Or Not and Guinness World Records


He has over 25 different use-of-force and weapons
systems instructor designations to his name. He’s been an
in-demand tactical trainer for a literal alphabet soup of elite
government agencies – FBI, DEA, DHS and TSA (in fact,
he literally wrote the training manual for those last two).

You’d look at all those accolades and, like me, think to
yourself “man, he must have been BORN a hero…”

But you’d be wrong.

You see, when Mike was a child he couldn’t have been
further away from the person he is today.

He was small. He was weak. And he was afraid of EVERYTHING.

His personal story is one of weakness transformed into strength.

Because mental strength isn’t genetic. You’re not born with
toughness of mind.

No. Mike developed a tough mind by dealing with what
life threw at him.

He knows what it takes to go from your ‘today’ self to
your tough-minded ‘warrior’ self. He understands you can
literally take ANYONE - applying his Three Steps of mastering
mental toughness
 - and instantly improve how they deal with
situational changes or a crisis when it arises.

---->  Mike’s Three Steps to Mental Toughness Revealed

Sign Off



Day 2 am: Overcoming Mental Barrier for Athletic Performance. Share my story or share your own.

Subject: How to Set a New Personal Record
Subject: Don't be a choke artist
Subject: cracking under pressure – don't choke!

Note: Either share my story or write a similar email
with a mental barrier you have overcome. This one
worked well, but needs to be adjusted for your list.

Image urls:

Affiliate link: http://yourcbid.criticalb.hop.clickbank.net?w=144


Sometimes our plateau in fitness has nothing to do with
reps, sets, exercises or rest periods. In fact it can be totally
mental. My friend Mike Westerdal recently had an
experience just like that and this is how he overcame it.

===Beginning of Article===

How to Set a Personal Record In The Gym Without
Changing Your Workout

by Mike Westerdal, CPT, RKC

For many years, I’ve pushed myself and others to reach 
the peak of our physical performance.

I’ve carefully planned and executed sophisticated work-
out and nutritional programs to ensure I reached my 
physical max. I left no stone unturned scraping out 
incremental improvement over incremental improvement.

But one day, a while back, I hit a plateau.

I was trying to increase the weight I was benching but 
nothing - no changes in my diet, nor changes to my routine - 
would push me past my current weight. 

I had yet to hit a 600 pound bench press in practice or 
in competition. (If you’re anything like me, you’ll know 
the feeling of the frustration that follows when you hit 
a ceiling.)

No matter what I tried, it didn’t work.

Then one day, while waiting in a doctor’s office I picked 
up a psychology journal left on the coffee table. Flipping 
through it my eye rested on a story about pro athletes and 
peak performance. 

Right then it hit me. It wasn’t a physical solution I 
needed, but a mindset change.



After hearing about Mike Gillette I managed to get into 
one of his strength psychology master classes where he 
revealed to a select audience the secret mental strength 
techniques he’d used when training special forces and 
law enforcement officers. 

Within hours, I was a changed man.

That 600 pound bench press barrier I’d struggled to 
overcome for months and months was put to the sword 
within days of hearing Mike’s inspirational words and 
following his simple, easy-to-do mindset exercises.

During the meet I felt awesome.  I was so calm, yet
fired up at the same time. I just felt ready and I was
able to block out everything except for the task at hand.

A few weeks later, I called Mike to discuss the changes 
I’d experienced.

I asked him if it was unusual the amount of progress I’d 
made in such a short time. Mike casually said ‘no’ and 
that most of his students reported life-changing results 
after spending just a few hours with him.

I was in stunned disbelief and I practically shouted down 
the phone at him…


For the first time, I’d seen that developing a tough mind 
was a learned skill.

You are NOT born with it.

Because of this ANYONE can become mentally tough.

No matter what your background, your ability and what 
stage you’re at now, you CAN increase your ability to 
handle every kind of stress - physical, mental and emotional - 
and not let emotions control you.

You CAN have a calm and disciplined mind that gives 
you focus and strength when you need it most.

You CAN develop the kind of military-grade situational 
awareness that gives you the vital edge when you need it.

And Mike can hand the power to you to take control instead 
of letting circumstances get the better of you.

At last, I’ve persuaded Mike to open up his toolbox of 
psychological techniques and share with you the ‘insider’ 
secrets he uses to train soldiers, law enforcement officers 
and… well, basically ANYONE who needs to develop 
mental toughness quickly and efficiently.

That’s why we’ve spent the last six months carefully 
selecting the most targeted and relevant advice for you. 
And we’ve created a complete step-by-step program that 
gets you from your ‘today’ self to your ‘warrior’ self
quickly as possible.

We’ve filtered out all the technical detail and present 
this incredible material in the most accessible and easy-to-
follow way possible. Even if you’ve never been exposed 
to many of these techniques before, you’ll grasp the 
concepts quickly and be able to apply them IMMEDIATELY.

I’ve seen the power of these lessons on the human mind. 
I understand the confidence, the power and belief you’ll gain 
by learning to be mentally tough. 

So let me tell you about...

The Psychology of Strength Program which gives you a 
practical, step-by-step blueprint to rapidly developing 
mentally toughness and suppress the fear and self-limiting 
beliefs that sabotoge your success.

It's the the world's first program designed to show how to
develop a tough mind that combines training secrets from
law enforcement, military, sports psychology, hypnosis,
NLP and marital arts.

Psychology of Strength is available as a 2-disc DVD set 
complete with a comprehensive Strong Mind Manual designed 
to be used alongside the presentations.

The program includes presentations delivered by the most 
highly respected mental strength coach in the world, Mike Gillette. 
In every presentation he’ll share every ‘insider’ secret and strategy 
he knows to help you develop a tough mind and smash records
in the gym and in life.

This product just went live yesterday and we have already sold
over 388 copies of the 1000 total DVD/Book sets available in hard
copy format.

NEW The Psychology of Strength  <---Expected to Run Out Of Inventory This Week

===End of Article===

I'm sure you can relate to mental barriers.  Why is it that you
can bench 300 lbs no problem but when you see 3 big plates on the
bar for 315 lbs it feels so hard?  It's not your strength, it's your head.

Why can some guys lift the weight no problem time and time again
in the gym, but when the pressure is on at the meet they bomb out?

Again..it's not an issue with physical strength.  The answer is to
prepare yourself mentally so that you can perform at your peak

Here's how you can learn the same secrets that helped my friend Mike
bench press over 600 pounds in competition.

Sign off,

Your Name

Day 2 pm: Email Article (content)

subject: Pre-Workout Ritual That Makes You Stronger & More Powerful
subject: How a master MP3 power playlist can make you stronger!

Image urls:

Affiliate Link to sales page: http://yourcbid.criticalb.hop.clickbank.net?w=144


What if I told you that the music you listen to
before you workout could make you stronger?

It's true. I'll let my Mike Gillette explain in 
today's email.

Anchoring Attitudes
By Mike Gillette
Chief Instructor of 
Strength Psychology

You’ve experienced this before, whether you
realized it at the time or not. It starts when a
certain song comes on the radio.

Then, the next thing you know, you’re in a
better mood than you were just a moment earlier.

Or, it starts when a certain song comes on the
radio. And then, the next thing you know, you’re
in a much worse mood than you were just a
moment earlier.

How can this be?

Well, it goes much further than the idea that some
songs are either inherently good or inescapably bad.
It has to do with a psychological term known as an

An anchor is any stimulus that can trigger a particular
psychological state. And a song on the radio is just
one example of a psychological anchor. Anchors
occur throughout all of our sensory channels (visual,
auditory, kinesthetic, gustatory [taste] and olfactory
[smell]) in an almost infinite number of ways. 

If you ever took a psychology class, you probably
remember reading about Ivan Pavlov’s famous
experiment with dogs. Using food and a metronome,
Pavlov trained a group of dogs to salivate whenever
the metronome was triggered.

For those dogs, the anchor was the association
between hearing the sound and the food that they’d
been conditioned to expect after hearing the metronome.
Psychologists describe their salivation as being the
result of a conditioned response.

So, an anchor is a stimuli, which brings forth thoughts,
emotions or a combination of both.  We actually create
anchors throughout our lives. And many of them are
created without any conscious thought or intention on
our part.

Think about the feelings you get when you smell a
certain type of food or perfume. Or the associations
you have with a particular time of the year or location
such as a house.

These are the kinds of anchors that develop and are
reinforced over time. And this is an important point
because anchors ultimately exert a significant influence
on our lives based upon the decisions that they lead us
to make. 

So, if the ‘Psychology of Strength’ is about the intentional
control of the mind
, how can we use the phenomenon of
anchoring to our advantage?

Very simply, by intentionally creating new anchors. 

So here are some simple, effective steps for anchoring
positive associations to your training regimen. These
steps are so simple that most people will read through
the list and that will be the end of it.

But remember, mental exercises are just like physical
exercises. It doesn’t matter if you know them, it only
matters if you do them.  

1.    Create a mission statement for your training. 
It could be related to improving performance in a given
sport, improving your appearance or, if you’re like me,
you just want to be stronger.

So I might write out something along the lines of,
“Every day I train I’m getting stronger and stronger.”

The key here is to make your mission statement specific
to your goal(s) and build it into a concise, positively-
phrased statement that you can both write down and
repeat to yourself.

For example, before each set, repeat your mission
statement in your head or even out loud. 

2.    Make a list of songs you love that also put you
into a powerful mood. Then create a master MP3
“power playlist”. Whenever you train, play that
music and let the powerful, positive associations
take you to new levels of accomplishment.

3.    Spend five to ten minutes before you train by
reliving a strong, positive memory. 

A memory of an experience when you were performing
at your best. Recall every detail of that memory. The
time of year, the time of day, who else was present,
how you felt before, during and afterwards.

Make it as real as you possibly can. Practice this with
different positive memories, as many as you can recall.

With practice, you will get better and better at putting
yourself into your own peak-performance state.

The results will surprise you.

===End of Article===

Personally I've used some of these techniques in the
past, but never all three together.  

I'm looking foward to implementing this to my own pre-
workout routine!

Let me remind you that this is just a sample of the
techniques and strategies that Mike Gillette teaches in
the Strength Psychology program.

Once you start the mindset exercises like these you'll
be surprised how little time they take. It will all seem
quite easy, as though nothing is happening. But then
in the next few days, you’ll start to notice subtle

You’ll find yourself a little more focused. The paperwork
on your desk will reduce faster. You’ll find it easier to

A week or so later, you’ll start noticing your surroundings
more. You’ll observe your environment in greater color
and detail when you walk in a room. You’ll wonder if it's
really is possible that changes are taking effect THAT

After three or four weeks, others will start to comment.
“Is there something different about you?”.. because you’ll
be walking taller, more confidently. And the first time you
realize how far you've come will be when you start
experiencing breakthroughs.

Perhaps pushing past your best in the gym.

Perhaps giving a presentation without feeling nerves.

Or finding yourself reacting calmly to a ‘situation’ that you
would have freaked out about before.

You feel your shoulders loosen and your mind clear as
you quietly, coolly and collectedly assess the situation.

Time stands still.

The chaos that used to rage in your mind is long gone.
The electric energy that tightened your muscles and your
chest doesn’t materialize.

You breathe. You think. You act, decisively and with

Others notice the change. They rely on you when there’s
a situation. They look up to your control. They have new-
found respect for you.

You’ve wrestled control from fear. It will never control
you, again. You’re a totally different person from the one
who is reading this today.

Make the best choice for you future today. Banish any
doubts, act decisively and within minutes you could soon
be treading the path to a tough mind.

Strength Psychology is Running Out of Inventory Fast! <---Claim Yours Here

Keep training hard (mentally & physically),

Sign Off

P.S. Check out what others are saying...

Eliminate Defeating Self-Talk

“Be more mindful of the words that I'm choosing...
self language, the voice in my head...a lot of times
I sabotage myself by the way that I talk and a lot of
times I operate on auto-pilot whether I'm saying I
can't do something or this is really hard for me.

Because I'm saying those things it's a really deep
belief I have within myself and it's something I can
get control over. The more I'm aware of the language
that I use, the more I can actually choose different
words which in turn is going to tweak the beliefs
that I have so that I can create the life that I really
do want.”

Taking CONTROL of Anger

“The most powerful lesson or takeaway for me....I have
a short fuse and as I've gotten older I've gotten better
at dealing with external pressures but I still have a long
way to go and there's been a number of things that Mike
brought up...some triggers and things I can do to reset
myself when I'm reacting in a negative, self-limiting or
self-defeating way.”



Day 3 am: Bonding with the Hero

Subject: personal message from Mike Gillette
Subject: I must be hard to kill
Subject: It was the most intense pain I'd ever experienced

Image urls:

Affiliate link: http://yourcbid.criticalb.hop.clickbank.net?w=144


On Tuesday I told you about the toughest guy I know.

If you're like me you looked at Mike Gillette's experience
and you thought I can't relate to this guy, he's like a real-
world Liam Neeson from the movie Taken.

But what's more impressive than what Mike has personally
accomplished is what he has been through.  He used to
be small and weak and his personal story is one of 
weakness transformed into strength.

I want you to read this personal message from Mike 
Gillette so that you can be inspired to know that no matter
what you're going through, you can choose how you deal
with your circumstances.


I live an unusual life. It’s been an amazing life. I’ve dreamt
big, worked hard and done my best to make strong decisions.
Decisions that have helped me get to those dreams. But the
truth is I never expected to have this life. This is my story.

I had a tough childhood. I was the result of an unintended
pregnancy and my parents split-up when I was three. My
mother was left with me, no money and a lot of anger. She
pursued bad relationships with bad men. Men who would
abuse her.

Eventually she settled on one relationship. A relationship
which would suck the life from her. And from me.

Growing up, I saw my mother get punched, kicked and
choked. One night she was thrown down a flight of stairs.
Sometimes we would leave. But we always went back.

I was often left alone. Some days there was no food in the
house. I remember being eight or nine years old and putting
myself to bed. Or boiling beef bouillon cubes for my dinner.

But the one thing we never seemed to lack was alcohol. It
was everywhere. If you’ve ever watched that TV show Cops
you’ll notice that wherever the cops go, inside every house
they respond to looks the same: chaos. That was how we

As I grew older the violence got worse. One night, after
having her head beaten against the living room wall, my
mother went to the doctor. A brain tumor was discovered.
After a year of treatment, she died. I was fifteen.

My life became a mess. I descended into drugs and alcohol.
As much and as often as I could. In February 1981, at the
age of 18, I decided I’d had enough. I checked into a motel,
consumed a ridiculous amount of booze and pain killers
and lay down on the bed waiting to die. Much to my
surprise, I woke up the next day, very much alive. Which
led me to conclude two things.

1)    I must be hard to kill

2)    Since I was still alive, then maybe there was a reason
that I had been given a second chance.

A few months later I reconnected with a girl I dated in high
school a couple years earlier. Although we had nothing in
common, I had always been drawn to her. She was a good
person, the kind of person I would have liked to have been.
We began doing things together. One of those things was
going to church.

Later that year - the same year my life almost ended - was
also the year that my life really began, as a follower of
Jesus Christ.

Now, I’m not here to discuss religion; I’m just telling my
story. And it would be dishonest if I were to leave out
what I consider to be the most important part of that story.

So what happened next?

I wanted to live as differently as I possibly could from who
I used to be. I wanted to help people. I was too young to
become a cop and college was too expensive, so I joined
the Army.

Things clicked. The harder I worked, the more I was
rewarded. The Army was the first place I’d ever
experienced this dynamic and it was the place where I
started to dream big. Through my service, I became eligible
for an ROTC scholarship, allowing me to pursue my
military career as an officer. In 1984, I started college
at the University of Arizona.

On the last day of my first semester, I went on a climbing
trip with some friends. A day which started pleasantly

We were to rappel from a railway bridge into a canyon
and climb back out. The leader of the group had loaned
me some rappelling gear that I had not used before so I
had to rely on him to set it up for me.

As soon as I stepped off the bridge I immediately knew
something was wrong. The equipment had not engaged
and I was rocketing towards the canyon floor. The only
thing I could do to avoid certain death was to wrap myself
around my rope. I wrapped every limb around that rope…
and experienced the worst pain I’d ever felt as it burned
through my gloves, trousers, shirt… and skin.

It was the most intense pain I’ve ever experienced… that
is, until I slammed into the canyon floor, breaking my back
and ankles.

Later that day in the emergency room my orthopedic
surgeon told me the ‘good’ news: I would walk again…
but I would never run or jump out of airplanes any more.
I had, in one day, lost the life I’d wanted and worked so
hard for.

I spent the next four and a half years working to reclaim
my physical self. With more setbacks than successes, it was
a dark and painful period.

What was hard for me to keep in perspective during those
years of pain and frustration was that I should not have
survived that fall. I had actually been given a second
chance. For a second time.

So how does this story turn out?

Well, hard work got me back to where I wanted to be
physically. And once that happened I was able to go
back to dreaming big.

Over the years I’ve continued to work hard and my dreams
have gotten bigger. Even today, I’m accomplishing goals
that just a few years ago, would have seemed impossible to

I went from a scared person to this person.

I went from a weak person to the person I am now.

I’ve been given the strength to live an amazing life, to do
amazing things, things that people who knew me way
back when would never believe.


How did Mike Gillette overcome catastrophe after catastrophe
and still pull himself together to become one of the world’s
most deadly renowned tactical trainers?

Most people would have been crushed by those experiences,
but not Mike. What was his ‘secret’ to bouncing back from


You're not born with toughness it has to be developed.

In life you're either the hammer or the nail. Which one depends
on how you choose to deal with your circumstances.

Click here to strengthen your mind against doubt, fear and worry
so that circumstances never keep you from achieving the success
you dream of.
Sign Off

P.S. More than 75% of the inventory of the Psychology of
Strength has now been sold.  

Silence your fears and discover how to tap into your peak
performance state by focusing on a few simple mindset exercises
that only take a few minutes each day.

===>  The Psychology of Strength

Unlike Anything I've EVER Seen or Heard Before in 15 Years

“The materials that I've seen from Mike were really different
than those I've seen from other Sport Psychologists...some
decent content but the substance and practical application
wasn't there.

The difference with Mike is his practical experience is just
incredible and second to none, therefore adding to his
credibility and he actually offers some very applicable tools
to take away and use with the athletes that I train and add
another dimension of performance to their game.

The #
1 lesson I've taken from this event has been how to
help athletes deal with their different emotions during
 in order to have them play at the top of their game.

It's so common to see different anxieties, fear of failure, stress,
the regular emotions that an athlete feels throughout the course
of a competition come into play and can impact their performance
in a positive or negative manner...I've definitely learned some
tools that will help me help those athletes cope with those
situations better and I'll be able to use in their training in the
weight room, in conditioning that hopefully carries over into
their actual game day performance.”



Day 3 pm: Article Lander (content)

Subject: 13 Things Mentally Strong People Avoid
Subject: Mentally Tough Don't Do These 13 Things

Article Lander Affiliate link: http://yourcbid.criticalb.hop.clickbank.net?w=145
Link for the PS to sales page: http://yourcbid.criticalb.hop.clickbank.net?w=144


As a business owner I spend a lot of time with other
entrepreneurs that are quite concerned about their
physical strength and health.

When it comes down to it though mental strength can
mean even more.  Characteristics of mental strength 
include, tenacity, grit, optimism and the ability to
"fail up" or make mistakes and keep going.

Here are 13 Things Mentally Strong People Avoid
originally published on Forbes.com
Read the full article online here

1.  Dwell on the Past

There is strength in acknowledging the past and 
especially in acknowledging the things learned from 
past experiences—but a mentally strong person is able 
to avoid miring their mental energy in past disappointments 
or in fantasies of the “glory days” gone by. They invest 
the majority of their energy in creating an optimal present 
and future.

2.  Fear Alone Time

Mentally strong people enjoy and even treasure the time 
they spend alone. They use their downtime to reflect, to 
plan, and to be productive. Most importantly, they don’t 
depend on others to shore up their happiness and moods. 
They can be happy with others, and they can also be 
happy alone.

3.  Feel the World Owes Them Anything

Particularly in the current economy, executives and 
employees at every level are gaining the realization that 
the world does not owe them a salary, a benefits package 
and a comfortable life, regardless of their preparation and 
schooling. Mentally strong people enter the world prepared 
to work and succeed on their merits, at every stage of the 

4.  Resent Other People's Success

It takes strength of character to feel genuine joy and 
excitement for other people’s success. Mentally strong 
people have this ability. They don’t become jealous or 
resentful when others succeed (although they may take 
close notes on what the individual did well). They are 
willing to work hard for their own chances at success, 
without relying on shortcuts.

-->  Continue Reading Here for the Other 9

Sign Off

P.S.  This week marks the debut of the new
Psychology of Strength program instructed by World
Renowned US Tactical Trainer Mike Gillette.

We are down to 215 physical dvd/book packages 
left in stock.  Claim yours here before they are gone.


Day 4 am: Last Chance

Subject: Or you a Hammer or a Nail? (Friday Motivation)
Subject: Top 10 Reasons to be Mentally Tough (Friday Motivation)

Image urls:

Link for the PS to sales page: http://yourcbid.criticalb.hop.clickbank.net?w=144


We are down to under 35 physical copies remaining, so
if you were meaning to grab this, do it asap because 
it will be a few weeks before we are able to get more 
DVDs/Books made.

Last Day to Get the Psychology of Strength 60% OFF <--- Only 35 Left

The Psychology of Strength Program which gives you a 
practical, step-by-step blueprint to rapidly developing 
mentally toughness and suppress the fear and self-limiting 
beliefs that sabotoge your success.


1)  It's the the world's first program designed to show how to
develop a tough mind that combines training secrets from
law enforcement, military, sports psychology, hypnosis,
NLP and marital arts.

Psychology of Strength is available as a 2-disc DVD set 
complete with a comprehensive Strong Mind Manual designed 
to be used alongside the presentations.

Last Day to Get the Psychology of Strength 60% OFF <--- Only 35 Left

2)  What good is having all your fighting skills, survival tactics
and physical fitness if you freak out and lose your cool when 
things get real?   

This is important.  All toughness is mental!  If you think big
muscles make you tough, you're wrong. The mind moves the 

3)    The chief instructor Mike Gillette is a real-world action hero
like Liam Neeson.  He was an army paratrooper, a SWAT commander,
a member of the martial arts hall of fame, a counter-terrorism
consultant for the Dept of Homeland Security and an Executive
Bodyguard for Fortune 500 executives and movie stars like Sylvester

Plus...he's a record setting strongman on Ripley's Believe it or Not
and Guinness World Records.

He walks the walk! Mike G is the real deal.

4)  He was not a born a hero.  Nobody is.  Mike Gillette has been 
through some horribly hard times.  As a child he was abused and
neglected.  He tried to kill himself but God gave him a 2nd chance.

He also broke his back in a climbing accident and was able to 
overcome all of this.  Why?  Because he developed mental toughness.

5)  Both myself and Mike Gillette are Christians.  Whether you
believe in God or not is not my point.  I'm just pointing out we do
our best to be fair and ethical and care about people.  Nobody is perfect
but we have our heart in the right place and wanted you to know that
this product is not about making money, but about changing lives
and helping guys like you achieve your dreams.


This is what it comes down to…

Every professional knows you have to be mentally strong to achieve 
success in your field.

Ever wondered how the most successful business leaders got to where 
they are today, regardless of their background or how smart they are?

Have you wondered what world class Olympic athletes possess that 
makes them go just that bit further to leave the losers in their wake… 
even when the other guys train just as hard?

And why is it some people seem to so effortlessly and easily find 
money, success and power?

There’s a missing link that tips you from being “everyone else” to 
becoming the greatest in your field.

It’s what makes YOU a winner… rather than the guy who came second.

And it’s this:  Mental Toughness!

Last Day to Get the Psychology of Strength 60% OFF <--- Only 35 Left



7)  Set new Personal Records in the Gym!
I told you the story about how I couldn't get past the 600-pound barrier
on the bench press until I realized I had a mental block and did something
about it.  I promise you that not all your sticking points have to do with
training variables.  Sometimes you just need to get your head on right
and the Psychology of Strength can help you be mentally prepared to
crush records in the gym.

8)  Mike Gillette's favorite food is bacon.  Enough said.

9)  Everyone who attended the live event last year experienced considered
it life changing.  They paid 1K each to attend and you can get the full
program for a tiny fraction of that cost today.

10)  If for any reason at all you're not 100% satisfied for any reason
at all you can have 100% of your money back.  The risk is on us, not
you because we know this material is powerful.

Try Mike Gillette’s Psychology of Strength for 60 days and experience 
for yourself the speed and ease at which you start developing rock-hard 
mental toughness. Silence your fears and discover how to tap into your 
peak performance state by focusing on a few simple mindset exercises 
that only take a few minutes each day.

Last Day to Get the Psychology of Strength 60% OFF <--- Only 35 Left

See you on the next page,

Sign Off

Last Day to Get the Psychology of Strength 60% OFF <--- Only 35 Left



BONUS SWIPES FOR DAY 4 pm (Or any other day)

Subject: Why have so many guys today become mentally weak wimps?

Affiliate Link to sales page: http://yourcbid.criticalb.hop.clickbank.net?w=144

Why have so many guys today become mentally weak wimps?

It didn’t use to be this way. Men used to be able to keep
their cool. We were expected to remain composed in the
face of adversity.

Our fathers and grandfathers were tough-minded because
they lived tough lives.

They fought wars against enemies who threatened their
very existence.

Life wasn’t easy back then. And it turned boys into men.

They had no choice BUT to develop a strong mind.

It’s not your fault. Modern life has made us soft. Our
mental strength isn’t tested and strengthened hour-by-
hour, day-by-day as it used to be.

We don’t have to hunt for food… we just drive to a
grocery store and grab what we want off the shelf.

We don’t have to fight for shelter… we live comfortably
in our homes with our modern conveniences and TV.

We don’t have to keep our emotions under control…
we’re encouraged to ‘let it all out’ and express “what
we really think”.

We live relatively comfortable lives.

But, here’s the problem. When we’re called on to control
our emotions during stressful situations - whether it's job
related, in the gym, at home or even, God forbid, an actual
physical confrontation - we're vulnerable.

To use a military term, we’re no longer ‘combat effective’.
And it’s a problem…

… we’ve lost our edge.

Whether we know it or not, we’re paralyzed by fear that
makes us ‘freeze’ when the chips are down.

How do we fight back and toughen up our minds? There
are only two options:

 1)    Join the armed forces and gain the scars of a tough
mind on the battlefield, or

 2)    Learn from the guy who the FBI, DEA, military and
other government agencies turn to when they need their
guys toughened up…

As for me, I"ll go with option 2.

For the first time EVER, World Renowned US Tactical
Trainer shows you the EXACT-same mind-strengthening
techniques he’s used to train agents from the FBI and DEA
to law enforcement, so you too can develop a strong mind,
achieve peak performance and deal with ANY situation…
in less than 10 minutes a day.

For guys that want to be tough as nails!  Here's how to get started.

Keep training hard,

Mike Westerdal



Subject: Are You a Hammer or a Nail?

Note: Donated by Anthony Alayon as his best performing.
Affiliate Link to sales page: http://yourcbid.criticalb.hop.clickbank.net?w=144

This is what life comes down to…

You either are the type of person who can handle the pressure when life throws challenges at you and hammer your problems away or you can be the nail.

The nail is the person who let's life push them in any direction without fighting back.

The nail blames people, circumstances, family, friends, bad genetics, their boss, spouse and 1,000's of other excuses as to why they aren't able to achieve their goals!

Every professional knows you have to be mentally strong to achieve success in your field.

Ever wondered how the most successful business leaders got to where they are today, regardless of their background or how smart they are?

Have you wondered what world class Olympic athletes possess that makes them go just that bit further to leave the losers in their wake… even when the other guys train just as hard?

And why is it some people seem to so effortlessly and easily find money, success and power?

There’s a missing link that tips you from being “everyone else” to becoming the greatest in your field.

It’s what makes YOU a winner… rather than the guy who came second.

The answer can be found on the next page:

Click Here to Unlock Your True Potential and Take Control of Your Life by Hammering Away Your Problems FOREVER


Your Friend and Coach,

Anthony Alayon



Subject:  How to instantly be tougher than any other man...

Donated by: SpecForce, Todd Lamb and Adam Steer

Affiliate Link to sales page: http://yourcbid.criticalb.hop.clickbank.net?w=144

I love being strong. Maybe you can relate?...

Working in the world of first responders… I know about making a
lifetime commitment to PHYSICAL strength.

I spend hours preparing myself for whatever obstacle is thrown my
way during a mission.

Yet it’s not enough...

Here’s a wake-up call: If you think REAL toughness has ANYTHING
to do with the size of your muscles or your physical strength...

... think again.

Listen, I am one of the smallest guys on my team, but I lift more,
run faster and think quicker because I know one thing is for certain...

ALL toughness is MENTAL.

That's why I want to introduce you to the toughest guy I know, who
can show you how you too can become tough as nails!

=> How to instantly be tougher than any other man

Stand apart...

Todd Lamb



Subject:  Here's Why You Should Never Give Up!

Affiliate Link to sales page: http://yourcbid.criticalb.hop.clickbank.net?w=144

Lately I've been frustrated with a few areas of my life
that aren't growing as fast as I feel they should.  I try
not to compare myself and I try to be a grateful person,
but it's still something I struggle with sometimes.

After reading this article from Mike Gillette I've decided
to "follow the heat" and push through some sticking 
points in my life.  I hope today's article inspires you
to follow our lead.

God Bless,

Mike Westerdal

Here's Why You Should NEVER Give Up!
by Mike Gillette, Chief Instructor Strength Psychology

People often ask why I do things like Bend Steel Bars,
Smash a stack of Flaming Concrete Blocks, or Roll up
a Frying Pans with my bare hands.

The answer is: to Demonstrate a physical manifestation
of Mental Mastery.

See What I Mean In This Video >> https://youtu.be/lIbee4uOIrE

You see, a Strong Mind Equals a Strong Body. Combine
that with superior skills and that equals Strong results
in real life.

It means doing what you thought was impossible.

Doing the impossible may mean many things to you.

It could mastering a Martial Art for self-defense and personal
empowerment, or CONQUERING FEAR to get your Goals.

It might be bringing up a Strong and Successful Family, and
growing your Business to fill your bank account.

Or Transforming into a Person of Power in your own right,
once and for all.

Whatever the "impossible" might mean to you, please know
this: it IS Possible, and you really can achieve it.

The Key is to stay focused on your intention and NEVER GIVE UP.

That's how I overcame a poor and frightening childhood and a
broken back to becoming a Guiness World Record Holder and
Self Defense and Security professional - all of which required
the OPPOSITE of Fear.

If I can do it, you can do it.


By "Following The Heat"

What does that mean?

While explaining the art of bending steel, master bar-bender
Erik Vining said the aspiring bender should “Follow the Heat.”

This refers to focusing on the area of a steel bar that has just
started to bend.

The bending process produces heat within the steel, so to
“Follow the heat”, means to focus your efforts where they’re
producing results, and above all, it means to KEEP GOING.

The reason for this is that once you stop, the steel goes cold,
and you'll have to start all over.

Sound familiar?

How many times do we quit on things, right at the critical moment
when our efforts are about to produce something amazing?

When struggles are at their hardest, even if it actually hurts to go
on, keep going.

Produce some “heat” of your own. Let the heat lead you.

“Follow the heat” and you may be Amazed at where you might
end up!

Your Coach,
Mike Gillette

PS >> Check out my new home study course here <<

Westy from Critical Bench told me there are less than 50 physical
copies left in stock.

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