Protein shakes, and protein in general, seems to be a pretty hot commodity in the fitness world. Sometimes your health club members will practically demand you have protein shakes to buy just in case they forget theirs or if they're simply too lazy to bring their own.
In some places they make a lot of money, other places they don't. Some gym members are annoyed by them, some aren't.
So how do you figure out what's right for YOUR business?
There are a few things you need to take into consideration:
Equipment - Are you willing to always make sure you have enough cups, lids, straws, milk, juice, bananas, protein powder and peanut butter in stock? If you're already a busy person this can be a pain and if you're out of ingredients your club members might get angry at you (you know how people are with their protein!).
Is It Annoying? - Think about the other club members who are in the middle of working out. Do they really want to be bothered by the annoying sound of a blender going off in the background every half hour? I think not! And what if you're on the phone with a prospect? If you're on the phone with them and a loud blender is going in the background, they're probably going to get annoyed and hang up the phone on you.
How Much Do You Make? - After you take a close look at those 2 things, then you need to figure out whether it's really worth the hassle or not. In my experience the only people who "need" protein shakes the second they're done working out is either the meat-heads which are probably causing more problems than you need, or complete beginners who think protein is the most important thing in the world and they're trying to get buff to impress their friends.
In the end, every business is different. While one business might rake in tons of easy cash by selling protein shakes - another business might be hardly making anything, sometimes even losing money! Take everything into consideration, especially how much you're paying the person to actually make the shakes. It's pretty senseless to have a service like this if you're hardly making any money from it and it's ruining the experience for everyone else in the health club.
If you want to maximize your profits while doing the least amount of work and the greatest chance of growing your business in the future, these are the types of things you need to start doing. Break down each component of your business, all of your services, and make sure they're bringing in enough money to compensate for the hassle.
Instead of having a bunch of different services bringing in a small amount of money each, focus on really squeezing out all the profits from just a few services. It's much easier on you, your staff, and your pockets!
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Behind the scenes fitness expert finally reveals his secrets…
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